There are many parts to good optimisation and it's not always about Search Engines, well it is in a way as all they want to do is to deliver to their users (you & I) the most appropriate content for the given search. They favour regularly updated content, mobile optimisation for searches made from mobile devices and faster loading pages.
The algorithms used by the search engines are continually changing as they constantly strive to deliver the most appropriate content. Without careful planning, money can be wasted on getting your site to near, if not the top, of the ranking. Only to see the page suddenly, overnight, appear on page 6 after an algorithm change and whatever you had that was working is now frowned upon.
What will remain is the load speed of the page, after all who wants to use a slow website? You can check your current website's speed with our Page Speed checker. It's also important to have the right metadata such as the meta description as this is generally used to display information about the page in search engine results otherwise there's a danger of the search engine just grabbing a random piece of text from the page. Titles are also important; they show in browser tabs, favorites & bookmarks as well as the search engine results.
Tip 1 - Image Names
Image file names are often overlooked when upload via a Content Management System (CMS). The major search engines have an image search function, yet there are many websites that still have images that still have the camera's default naming such as
img_1234.jpg cutting out an easy to win search option. Even if the searcher is not using image search surely, for instance, a tourist website for London would have improved ranking if it used relevant images names like
tower-of-london.jpg instead of
img_4321.jpg. So please don't forget to name your images.
Tip 2 - Promotion
Don't forget to promote you website through other means than the web. Use an email address with the same domain as your website as this is a subtle way of broadcasting your domain. Add the website address to all emails, letters, business cards etc. Top sites like Amazon and Google use traditional ways such as the post to promote their services. In a recent mailing by Amazon, they sent out a letter accompanied by a credit card style card with an offer to have a 30-day free trial of Amazon Prime. So if the big boys are doing it…