What’s the difference between a home page and a landing page?

A home page is the main page of a website and is usually used to provide an overview of the website’s content and purpose. A landing page, on the other hand, is a specific webpage that a user is directed to after clicking on a link, such as an advert or search result. Landing pages are often used for marketing campaigns and are designed to convert visitors into customers by providing specific information and a clear call to action (CTA).