If your emails often end up the recipient’s spam/junk/trash box, it may be because the domain hasn’t been fully set up for email deliverability. Do you know if your SPF, DKIM & DMARC records are set?
Compress your website images
Optimise your website's loading speed by compressing images. Faster-loading pages enhance the user experience and can positively impact search engine rankings. WEBP image format generally offers the best compression without loss of quality, but try jpeg, gif & png as sometimes these can be better.