Website Clarity Report

See your website the way your customers see it.
Most business owners never get honest, expert feedback on their website.
They just hope it’s doing its job.
The truth?
A confusing or outdated website quietly loses enquiries, sales, and trust — often without you realising.
Your Website Clarity Report gives you a clear, friendly, expert review of:
- What your website really communicates at first glance
- Who it appears to be for
- Whether your message is clear or confusing
- What’s helping conversions — and what’s hurting them
- The exact improvements that would make the biggest difference

All written in plain English, with practical recommendations you can act on immediately.
What You’ll Receive
- A customer‑insight summary
- A homepage clarity audit
- A conversion‑focused messaging guide
- Recommended next steps

Who This Is For
This is ideal for:
- Businesses who feel their website isn’t pulling its weight
- Anyone planning a redesign and wanting clarity first
- Owners who want more enquiries, more trust, and a more professional online presence
- People who want expert guidance without jargon or pressure

Why this is Offered
If you decide to work with routeToWeb afterwards – great.
If not, you’ll still walk away with valuable insights you can use immediately.
routeToWeb build bespoke WordPress websites that are fast, secure, and built to convert.
This report gives you a taste of the clarity, thinking, and attention to detail that routeToWeb brings to every project.

Get Your Free Report
Enter your details below and I’ll review your website personally.
This report uses AI-assisted analysis to speed up insights; all findings are reviewed for clarity however, content may contain errors or inaccuracies.
Privacy Overview
We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
| Cookie | Duration | Description |
|---|---|---|
| ASP.NET_SessionId | session | Issued by Microsoft's ASP.NET Application, this cookie stores session data during a user's website visit. |
| cookielawinfo-checbox-analytics | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics". |
| cookielawinfo-checbox-functional | 11 months | The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". |
| cookielawinfo-checbox-others | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other. |
| cookielawinfo-checkbox-advertisement | 1 year | Set by the GDPR Cookie Consent plugin, this cookie is used to record the user consent for the cookies in the "Advertisement" category . |
| cookielawinfo-checkbox-analytics | 1 year | Set by the GDPR Cookie Consent plugin, this cookie is used to record the user consent for the cookies in the "Analytics" category . |
| cookielawinfo-checkbox-functional | 1 year | The cookie is set by the GDPR Cookie Consent plugin to record the user consent for the cookies in the category "Functional". |
| cookielawinfo-checkbox-necessary | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary". |
| cookielawinfo-checkbox-non-necessary | 1 year | Set by the GDPR Cookie Consent plugin, this cookie is used to record the user consent for the cookies in the "Non-necessary" category . |
| cookielawinfo-checkbox-others | 1 year | Set by the GDPR Cookie Consent plugin, this cookie is used to store the user consent for cookies in the category "Others". |
| cookielawinfo-checkbox-performance | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance". |
| CookieLawInfoConsent | 1 year | Records the default button state of the corresponding category & the status of CCPA. It works only in coordination with the primary cookie. |
| nlbi_1947674 | session | A load balancing cookie set to ensure requests by a client are sent to the same origin server. |
| OptanonConsent | 1 year | OneTrust sets this cookie to store details about the site's cookie category and check whether visitors have given or withdrawn consent from the use of each category. |
| viewed_cookie_policy | 11 months | The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data. |
| visid_incap_1947674 | 1 year | SiteLock sets this cookie to provide cloud-based website security services. |
| __cfruid | session | Cloudflare sets this cookie to identify trusted web traffic. |
| Cookie | Type | Duration | Description |
|---|---|---|---|
| ASP.NET_SessionId | session | Issued by Microsoft's ASP.NET Application, this cookie stores session data during a user's website visit. | |
| cookielawinfo-checbox-analytics | 0 | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics". |
| cookielawinfo-checbox-functional | 0 | 11 months | The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". |
| cookielawinfo-checbox-others | 0 | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other. |
| cookielawinfo-checkbox-advertisement | 1 year | Set by the GDPR Cookie Consent plugin, this cookie is used to record the user consent for the cookies in the "Advertisement" category . | |
| cookielawinfo-checkbox-analytics | 1 year | Set by the GDPR Cookie Consent plugin, this cookie is used to record the user consent for the cookies in the "Analytics" category . | |
| cookielawinfo-checkbox-functional | 1 year | The cookie is set by the GDPR Cookie Consent plugin to record the user consent for the cookies in the category "Functional". | |
| cookielawinfo-checkbox-necessary | 0 | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary". |
| cookielawinfo-checkbox-non-necessary | 1 year | Set by the GDPR Cookie Consent plugin, this cookie is used to record the user consent for the cookies in the "Non-necessary" category . | |
| cookielawinfo-checkbox-others | 1 year | Set by the GDPR Cookie Consent plugin, this cookie is used to store the user consent for cookies in the category "Others". | |
| cookielawinfo-checkbox-performance | 0 | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance". |
| CookieLawInfoConsent | 1 year | Records the default button state of the corresponding category & the status of CCPA. It works only in coordination with the primary cookie. | |
| fr | 3 months | Facebook sets this cookie to show relevant advertisements to users by tracking user behaviour across the web, on sites that have Facebook pixel or Facebook social plugin. | |
| incap_ses_1581_1947674 | session | No description | |
| m | 2 years | No description available. | |
| nlbi_1947674 | session | A load balancing cookie set to ensure requests by a client are sent to the same origin server. | |
| OptanonConsent | 1 year | OneTrust sets this cookie to store details about the site's cookie category and check whether visitors have given or withdrawn consent from the use of each category. | |
| viewed_cookie_policy | 0 | 11 months | The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data. |
| visid_incap_1947674 | 1 year | SiteLock sets this cookie to provide cloud-based website security services. | |
| vuid | 2 years | Vimeo installs this cookie to collect tracking information by setting a unique ID to embed videos to the website. | |
| _calendly_session | 21 days | Calendly, a Meeting Schedulers, sets this cookie to allow the meeting scheduler to function within the website and to add events into the visitor’s calendar. | |
| _fbp | 3 months | This cookie is set by Facebook to display advertisements when either on Facebook or on a digital platform powered by Facebook advertising, after visiting the website. | |
| _ga | 2 years | The _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors. | |
| _ga Google | Third party | 1 day | Google Analytics tag used to distinguish one user from another |
| _gat Google | Third party | 1 minute | Google Analytics tag. Sometimes appears as _dc_gtm_. |
| _gat_gtag_UA_438243_11 | 1 minute | Set by Google to distinguish users. | |
| _ga_DJG7CT3J6E | 2 years | This cookie is installed by Google Analytics. | |
| _gid | 1 day | Installed by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously. | |
| _gid Google | Third party | 2 years | Google Analytics tag used to distinguish one user from another |
| __cfruid | session | Cloudflare sets this cookie to identify trusted web traffic. | |
| __cf_bm | 30 minutes | This cookie, set by Cloudflare, is used to support Cloudflare Bot Management. |
| Cookie | Duration | Description |
|---|---|---|
| __cf_bm | 30 minutes | This cookie, set by Cloudflare, is used to support Cloudflare Bot Management. |
| Cookie | Duration | Description |
|---|---|---|
| _calendly_session | 21 days | Calendly, a Meeting Schedulers, sets this cookie to allow the meeting scheduler to function within the website and to add events into the visitor’s calendar. |
| Cookie | Duration | Description |
|---|---|---|
| vuid | 2 years | Vimeo installs this cookie to collect tracking information by setting a unique ID to embed videos to the website. |
| _ga | 2 years | The _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors. |
| _gat_gtag_UA_438243_11 | 1 minute | Set by Google to distinguish users. |
| _ga_DJG7CT3J6E | 2 years | This cookie is installed by Google Analytics. |
| _gid | 1 day | Installed by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously. |
| Cookie | Duration | Description |
|---|---|---|
| fr | 3 months | Facebook sets this cookie to show relevant advertisements to users by tracking user behaviour across the web, on sites that have Facebook pixel or Facebook social plugin. |
| _fbp | 3 months | This cookie is set by Facebook to display advertisements when either on Facebook or on a digital platform powered by Facebook advertising, after visiting the website. |
| Cookie | Duration | Description |
|---|---|---|
| incap_ses_1581_1947674 | session | No description |
| m | 2 years | No description available. |
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