Ensure that search engines can find other pages on your site via the links on your page, not just in the main navigation. If you have articles covering similar topics, ensure that there are links between them.
From the Content, Design, Development & User Experience categories Define your target audience
Who are you trying to attract? It is vital to know who your target audience is and design the website around their needs. Don’t forget that the frontend of the website is built for your customers and clients to use, not you! Just because you like bright green it doesn’t mean it’s the best colour scheme to deploy.
