Your website is the online shop window for your business. It’s more important than ever as internet users (your potential customers) spend an average of 7 hours* per day using the internet in 2022.
Website speed
You may spend lots of time crafting your website content, landing pages and customer experience. But does the speed of your website let you down?
Speed is more important than you might think. Ask yourself “How long would I wait for a site to load?” “How does a slow site make me feel?” “What does a slow site make me do?”
40% of potential customers will abandon a website if it takes more than 3 seconds to load.
The speed of your website is the first impression your business makes – before the visitor gets a chance to read even one word of your fabulous content. Google has used site speed as a ranking factor since 2010, so a slow website could be affecting your SEO too.
Security
Back in 2015, IBM CEO Ginni Rometty said, “Cybercrime is the greatest threat to every company in the world.” And that threat is increasing year on year.
Think it won’t happen to you? In December 2020, Cybint Solutions reported that 43% of cyberattacks target small businesses and the FBI has reported a 300% increase in cybercrimes since Covid-19.
Regular maintenance, WordPress updates and plugin updates are a key element of a cybersecurity strategy.
But a shared hosting service can be a threat, too. Sometimes, you might find yourself sharing resources and server space with spam websites or other malicious entities. This could potentially put your site at risk, and your association with these sites may potentially even hurt your site ranking.
A dedicated server provided by a trusted partner is the best way to feel confident about your site’s security.
Peace of mind
Your website host has a key role to play in keeping your website running safely, securely and quickly. If they host thousands of other sites, your site may just be a small fish in a very big pond. If you don’t have regular contact with your hosting provider, how confident are you that your site is in safe hands and is regularly maintained? If there is a problem, do you have a phone number to speak to someone who knows your website?
By choosing a smaller hosting provider with a dedicated server, you have the peace of mind that your website is being proactively monitored and you can get the quickest resolution to any issues.
Hosting with routeToWeb
With hosting by routeToWeb, we’ve got you covered. Our state of the art, dedicated server ensures a high speed and responsive website gives your customers the experience they want. Our monthly maintenance package keeps your site up to date and protected against vulnerabilities. And with routeToWeb, you have an experienced point of contact ready to help with all your website queries.
*Source: datareportal.com – Internet users aged 16-64 spend an average of 6 hours 58 minutes per day using the internet
From the Security & WordPress categories Implement robust passwords
Emphasize the use of strong, unique passwords containing a mix of uppercase and lowercase letters, symbols and numbers. Avoid using the same password across different platforms. Consider employing a reliable password management tool like 1Password, LastPass or eWallet.
