Use words that people would use to look for your content, and place those words in prominent locations on the page, such as the title and main heading of a page, also consider other descriptive locations such as alt text and link text.
From the Security & SEO categories Ensure your website uses a secured connection
Use HTTPS to protect user data and ensure that your site is not flagged as “not secure” by web browsers. Once secured check that all internal links and references use https.
