Who are you trying to attract? It is vital to know who your target audience is and design the website around their needs. Don’t forget that the frontend of the website is built for your customers and clients to use, not you! Just because you like bright green it doesn’t mean it’s the best colour scheme to deploy.
From the Accessibility, Content, Marketing, SEO & User Experience categories Use Descriptive URLs
Create descriptive and user-friendly URLs for each page to help with SEO and the useability of your website.
