Use words that people would use to look for your content, and place those words in prominent locations on the page, such as the title and main heading of a page, also consider other descriptive locations such as alt text and link text.
From the Accessibility, Content & User Experience categories Localise content for international audiences
Reach a wider global audience by localizing content. Translate key pages, accommodate different time zones, and consider cultural nuances to make your content more accessible and relatable.
