Who are you trying to attract? It is vital to know who your target audience is and design the website around their needs. Don’t forget that the frontend of the website is built for your customers and clients to use, not you! Just because you like bright green it doesn’t mean it’s the best colour scheme to deploy.
From the Content, SEO & User Experience categories Create helpful, reliable, people-first content
Use words that people would use to look for your content, and place those words in prominent locations on the page, such as the title and main heading of a page, also consider other descriptive locations such as alt text and link text.
